Melbourne Cup 2013

3:18 pm

Well well well! Tuesday was of course Melbourne Cup Day, and what is better than watching beautiful horses race? The amazing fashion that takes part on the day.
And how did this all start? Here is a quote from the Melbourne Cup website.
"The Victoria Racing Club’s (VRC) Fashions on the Field competition was instigated in 1962, following initiatives implemented by the VRC Public Relation and Promotion sub-committee in 1960 to promote the Centenary Cup. The contest itself was devised in July 1962 and formed part of the Club's ‘Fashions, Flowers and Favourites’ promotion to ‘woo more women to the races’.

The competition was launched with the object of ‘finding the smartest dressed women at the Carnival within economic restraints’ and would-be entrants were enticed with a generous prize pool of goods and cash to the value of almost £7000. There were initially three categories for ladies' – one for those whose outfits had cost £30 and under, one for those worth £50 and over and a category for Most Elegant Hat. Each section winner was awarded a prize. The grand prize was a Ford Falcon Futura motor car valued at £1450.
Fashions on the Field quickly captured the imagination of the public. It was covered extensively in the press and grew rapidly in popularity. Little did the VRC organising committee realise at the time that its new marketing initiative would change the nature of racing forever."

Check out some of my  favourite outfits celebrities wore to this years Cup Day!
On the left we have the gorgeous Jennifer Hawkins in all red and on the right we have the beautiful Bec & Lleyton Hewitt. 
On the left we have Brynne Edleston in a fabulous pink gown with brightly coloured fascinator and on the left is the Elegant Kate Upton in magnificent red, with a matching red and black fascinator. 
And finally, on the left we have my absolute favourite - Coco Rocha looking glorious as always! and on the right the beautiful Kate Waterhouse looking absolute stunning in a geometric dress that flaunts those amazing curves.

(All photo's taken from the Sydney Morning Herald Website).

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